How might we develop an identity to connect and provide for people of colour interested in Ayurvedic herb products?
👨👩👧👦 Users and target audience
The intended target audience is women of colour, who care about their body's health and health of their hair. These women are passionate about self-care and self-love. The audience is also passionate and proud to support and engage with a black-owned business.
Images show initial persona development and moodboard research
This was a freelance job, my role was the sole designer in this project. Working with the client closely was crucial, and my responsibilities were, brand identity, illustration, packaging design and website design.
Images show initial sketches and ideas generation
After agreeing the required work with the client. Research was needed first. This involved interviews with potential users to help develop personas. With an understanding of the target audience and user, generating ideas for the brand could begin. After agreeing the chosen direction with the client, production could begin. This started with the brand identity, then progressed on to packaging and finished with an e-commerce site.
Images show further development and packaging proofing
The outcome was a fully realized brand capable of reaching and engaging with the target audience and user. This extended to social media which would help build the brand's presence. Packaging was also produced, in keeping and aligned with the brand. Finally, an e-commerce site was produced, which could act as the hub of operations for the client, allowing for sales, information and engagement.