Kupona Malaria Medikit
How might we improve the way medicines are protected, dispensed, distributed and/or taken in Sub- Saharan Africa?
👨👩👧👦 Users and target audience
The target audience were people affected by malaria in Sub- Saharan Africa. As a result, frugal design was a major consideration, solutions that make a difference to people who may have low incomes and few resources.
Images show research including pharmacy visits and gallery visits
For this project, I was the sole designer involved. It was completed as part of a competition brief for RSA, sponsored by GSK.
Images show initial ideas generation and pattern exploration
Off the bat, research was key. This was my first time designing in health, and so there were a lot of new considerations to be taken into account. To understand pharmaceutical packaging better, I was able to use a friend who worked in a pharmacy as a key resource for insights and references. Secondary research into malaria testing, prevention methods and informing people from the region on the use of the tools was the main focus.
At that point, generating ideas for the packaging was next, sketching and creating a number of paper mockups. Once finalized, a more fleshed out version could be produced, with the packaging designs applied and necessary infographics and documents which come with the product.
Images show 3D paper model exploration for packaging as well as development for infographics
The outcome was a malaria testing and prevention kit, packaged in a considered way. The name 'Kupona' means heal in Swahili, with the shield imagery alluding to the theme of protecting people and the community. Emphasis on infographics and informing people on use was a big part of the outcome.