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Ay up duck

Zayd sitting at his laptop working
Zayd in Tangier


I'm from Nottingham (hence the greeting above) and currently based in the city too. I'm a designer, focused mainly on producing meaningful experiences through web, product and system design.

Outside of my main focus of product design, I'm still able to work on projects which involve things like creative direction, print design, illustration and motion, often on projects which excite me and that I'm passionate about. 

Say hello and give me a shout if you're interested in working together.


Product Designer at Xperiome:

Nov 2016 - Feb 2022  •  Full time  •  London, UK

  • Part of the Raremark team building a knowledge bank that we all need, to better understand, talk about, and manage rare disease

  • Responsible for end to end lifecycle (discovery to delivery), design system and DesignOps

  • Also, contribute to branding and marketing materials

Creative director at Juice Design Studio:

Sept 2014 - Sept 2016  •  Freelance  •  Nottingham, UK

  • Founding the graphic design studio based in Nottingham producing high-quality branding, advertising, social content and print materials

  • Role involved meeting with clients, managing a design team and production of digital and print design assets


Graphic Designer at Touch Design:

Jul 2015 - Aug 2015  •  Internship  •  Nottingham, UK

  • Work Placement gaining valuable experience working in a studio environment, dealing with clients and deadlines

  • The work focused mostly on branding, advertising, social content and print materials


Digital Designer at Kong easyCommerce:

May 2015 - May 2015  •  Internship  •  Nottingham, UK

  • Work Placement gaining valuable experience working in a product environment, working with developers and stakeholders

  • Work focused mostly on product design, SaaS for Ecommerce and web design


NVQ Workforce Development Team at Nottingham City Council:

Jul 2010 - Aug 2010  •  Nottingham, UK

  • A scheme designed to boost the job prospects of ethnic minorities and was an important part of the Council’s Local Jobs for Local People Strategy to increase the number of local residents employed by the Council


Research  •  Information architecture  •  Product strategy  •  Workshop facilitation  • User testing

Design systems  •  UX design  •  UI design  •  Visual design  •  Interaction design  •  Prototyping


Illustration  •  Branding  •  Advertising  •  Data visualisation  •  Social content  •  Print design


Motion graphics  •  Video editing  •  Sound editing


Research and DesignOps:

MIRO · Google workspace · Notion · Loom · Confluence · JIRA

UX/UI Design:

Figma · Sketch · Marvel · Principle · Invision · Zeplin

Digital, Print and Illustration:

Adobe Illustrator · Adobe Photoshop · Adobe Indesign


Motion and Animation:

Adobe Premiere Pro · Adobe After Effects · Adobe Audition


Illustration and printmaking:

Digital illustration · Hand lettering Screen printing · lino-

printing · Woodblock printing


Animation and photography:

Character animation · 2D animation · Photography · Photo manipulation


Basic French-speaking · Fluent in Mauritian creole


NBA · Video games · Movies · Piano


Graphic design at Nottingham Trent University

Accessibility for Designers Curriculum at Deque University




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