My Ten Days is D2C platform that helps donors automate giving over Dhul Hijjah
I contributed branding, product design and marketing
Role
Senior Product Designer
Deliverables
Re-brand, Landing page, Marketing assets
Context
I was part of the design team at the sister company. I would provide product, brand and marketing design as required similar to a contractor
Results
- Successful re-brand and launch for 2025 campaign
- Engagement across social media outlets
- Established partner marketing materials
🤔 Problem
How might we help donors maximise their charitable giving over the Dhul Hijjah period?
👨👩👧👦 Users and target audience
The intended target audience is muslims, who are looking to donate to charity over the religious period of Dhul Hijjah. These muslims are tech-savvy and looking for ways to maximise the impact of their donations, whilst saving time to allow them to focus on their religious activities during the period.
👨🏾💻 Role
I was employed at a sister company working on a different suite charity-tech products. When required I would contribute design, and collaborate with the product team there which consisted of a senior designer, engineers and product manager.
🧠 Process
This project was for the upcoming Dhul Hijjah period and was briefed by the product manager. My requirements involved refreshing the brand, landing page design and updating marketing assets. My design colleague would be responsible for the flow from the landing page where a donor would set up their donation.
Initial discovery started with understanding the target audience of muslim donors, as well as subject matter research to understand the Hajj period. This could then inform visual identity and direction. Various rounds of reviews and critiques with stakeholders such as design, product and growth would refine the direction and lead to us an agreed-upon direction.
A similar process for the landing page where there were various rounds of wireframing and testing with growth and product to come to the version the team were happy to launch with. Emphasis was on building an emotional connection, motivating factors and building trust with the user.
This applied also to the marketing materials, where there were various rounds of critiques and testing with growth and product to come to the version the team were happy to launch with.
📈 Outcome
The result was a successful branding refresh which helped the product build trust and better connect with the target audience. The landing page was able to inform users of the product and help them down the donation journey. The marketing pack and assets were able to create awareness of the product and the causes and charities being supported by platform.
