EverGive is a D2C product that helps donors and charities impact long-term through investing.
I contributed design there and helped shape the user experience
Role
Senior Product Designer
Deliverables
Product Design, Interaction Design, Brand Design
Context
Initial design hire at the startup, helping to launch a new product. My role and responsibilities ranged from product design to branding and marketing, working closely with all stakeholder groups
Results
- Helped establish the design function at the company
- Contributed to the successful launch of the product
- Contributed to the acquisition of 5,000 monthly donors and over £2m raised
Please note: Due to the work containing sensitive information, a more detailed case study with visuals for the process and more detailed images of the platform can be accessed via a password which I can provide (reach out if needed). The link to the case study is below. Beneath that is a brief summary
🤔 Problem
How might we help donors make a lasting impact with the donations they make, whilst helping charities break the perpetual fundraising cycle and plan for their long-term plans?
EverGive is charity-tech platform answeing a radical question: What if donations didn’t just get spent? What if they grew over time instead? By way of an answer, they’ve created the first donor-driven investment fund, harnessing the power of Bitcoin to transform the way that charitable giving works.
👨👩👧👦 Users and target audience
The users and target audience were donors looking to make an impact now and in the future by investing donations. In turn, the other target audience are charities looking beyond their immediate fundraising needs and thinking about alternative ways to raise funds. The donor base was across UK, Canada and US based. This meant a great emphasis on accessibility and inclusivity in design.
Through our team talking with donors and charities and our founder’s experience in the charity tech sector, we understood that the user goals and needs ranged from people wanting to maximise the impact of their donations and being able to support charities long-term visions and plans.
👨🏾💻 Role
As an initial product design hire, my role and responsibilities were broad, ranging from product to growth and design. During my time, I worked closely with all stakeholder groups within the company, which included the CEO, growth, sales and engineering. My responsibilities included:
Understand user/market needs
UX Design
Visual design
Interaction design
Prototyping
Design system management
Content and marketing support
🧠 Process description
Due to the work containing sensitive information, a more detailed case study with visuals for the process can be accessed via a password which I can provide (reach out if needed). The link to the case study is below.
📈 Outcome
My contributions, as a principal product designer bore great outcomes for the company. We successfully launched the EverGive platform scaled greatly over my time there. My specific contributions helped launch the MVP and oversee design there, resulting in donors and charities providing positive feedback. As for the company, establishing design principles and processes and a design system they can take forward and that can scale as the company does has proven to have great value.